More than a brand, Heel Athens Lab proposes an alternative production model based on teamwork, parity and fair work terms.

We fit in a world of creation, resistance and freedom designing and producing in Greece. We are in constant search of ideas and ways of recycling all our materials and fabrics, contributing to sustainable development. The raw materials we select are friendly for both people and environment. For us fashion awareness is not just another marketing term but a goal for a better future.