We love organic cotton. We protect worker and environment.
About90%of our productionconsists oforganiccotton.Organic cottonis grownwithout theuse of chemicals andfertilizers.
For us fashion awareness is not just another marketing term but a goal for a better future.
HEEL Athens Lab is launching the new Recycling collection of unique one of a piece designs, officially on e-shop (www.heelshop.gr) and in stores at Kifisia and Peristeri in Athens.
This collection is the outcome of recycling and not of mass production, so each and every design is a one and only piece.The inspiration for creating this line was to redefine the concept of waste and our efforts to grow in favor of sustainability.
Maintaining a separate department that deals with redesign and recycling,the HEEL lab confronts resource wastage problems while trying to communicate the recycling spirit to the public.
The raw materials for the production of these unique pieces are unused clothes that were left over from past collections (stock),or samples that were not put in production (samples).These pieces are combined and redesigned using rags and other unused fabrics and are given a second chance.